Automation testing is a technique in which software tools are used to execute test scripts on an application. It is used to test the application from the load and performance point of view. Manual involvement is not required during the execution of the test suite. Automation testing is done to increase the test efficiency. History […]
What is Automation testing?
Blogging, Hubspot
Evolution of Google
Hubspot
When we think of search engines, the first one that comes to mind is Google. But Google was not the first search engine to appear. There have been many search engines before Google emerged and became dominant.
Hubspot Marketing: The Future of Inbound Marketing Tools?
Hubspot
Marketing techniques for business enterprises have evolved over the ages. Earlier the marketing methods adopted were outbound. However, businesses are opting for inbound marketing tactics these days.
Let us first understand what the traditional outbound marketing implies. Outbound marketing is done through trade shows, seminar series, cold calling, email marketing though purchased lists, etc. These methods are known are ‘outbound’ because all these steps are taken to spread the message outside with the hope that customers will respond to them.
Best Inbound Marketing Strategies
Hubspot
Marketing is an essential tool for the success of any business. Traditional marketing strategies included buying advertisements on radio or television, print ads, buying email lists, cold calling, sponsoring a booth, etc. These techniques push the message OUT to a target audience in order to generate a lead.
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